List Your Home on Zillow
Zillow is one of the leading real estate websites. It allows owners or agents to list homes for sale or rent. On the other side of things, users can search listings and view approximate property values. These services are free.
You might wonder how Zillow offers so much valuable information at no cost. The company, which is owned by Zillow Group, an organization that also owns Trulia, RealEstate.com, Naked Apartments, hotpads, Out East and StreetEasy, charges for ad sales. Agents, brokers, lenders, property managers, builders or brand advertisers can advertise on Zillow. Here’s how to do it.
What Is Zillow?
Zillow is the chief rental and real estate marketplace. It’s essentially a database that works like a search engine for properties. It provides data on more than 110 million homes in the U.S., including homes that are for sale, for rent and not on the market. The company offers estimated home and rental values as well as other home-related data.
The company runs more than two dozen apps, which let users view properties based on their location. The company has experienced exponential growth in the past several years. Wikipedia reports that in 2011, Zillow had more than 36 million unique visitors per month. As of January 2018, Zillow reports having more than 70 million unique users per month.
Zillow has had a 52 percent year-over-year growth. Its audience has a median household income of more than $76,000, who have an average credit score of 722. In other words, it’s a desirable market for advertisers, especially if their companies are home or real-estate-related.
In fact, an independent study conducted by the WAV group found that Zillow’s click conversion is more than three times better than Google’s. Not only that, two-thirds of the total market share for online real estate is included in Zillow Group websites. In 2017, Investor’s Business Daily said that Zillow was in a position to dominate the internet real estate advertising market.
Some other statistics about Zillow Group’s audience include:
- Zillow Group’s brands see 160 million visitors per month.
- Half of all Trulia and Zillow visitors want to buy or sell.
- Eighty percent of U.S. homes have been viewed on Zillow.
- Thirty-two million rental visitors use the sites and apps every month.
Property Management, Rental And Brand Advertising With Zillow Group
You don’t have to work in real estate to advertise with Zillow. One of Zillow’s primary strengths is collecting data. Zillow Group identifies people who are actively looking to purchase or rent a home through its mortgage lead form and Home Buyers Guide. The company also tracks renters and identifies what stage in the moving process they’re in.
Why is this important? It can tell you a lot about what else these individuals are ready to purchase. For example, people who are moving into a rental property are 71 percent more likely to purchase an appliance than those who are already living in a home. They’re 22 percent more likely to buy technology.
What’s more, 84 percent of renters use the internet to search for a property. They spend about $2,400 on average for moving expenses.
Home buyers and renters aren’t the only people who use Zillow to make big decisions. Home improvement enthusiasts use Zillow Group’s websites to research options. Plus, 96 percent of people who move make some type of improvement to the property.
If you have a product or service that’s related to moving, home improvement or property maintenance, you can take advantage of this captive audience by advertising on Zillow.